Santa Barbara Maritime Museum Receives Grant for Marketing Plan Development from the Santa Barbara County Office of Arts & Culture

Santa Barbara, CA. November 17th, 2021 – The Santa Barbara Maritime Museum (SBMM) is pleased to announce that it has received a grant from the Santa Barbara County Office of Arts & Culture to help the museum develop a marketing plan on its recent Strategic Plan. The grant funds will be used to cover the cost of administrative salaries and consultant services for this strategic marketing and public relations planning project.

This project will address the Museum’s need to enhance public engagement, reach currently underserved audiences, and expand visibility in the post COVID era through strategic marketing, audience segmentation and targeting, specialized outreach, new collaborations with other institutions, enticements, and expanded/upgraded presence on social media. This will help sustain the museum and enhance our impact on the art and culture of this city. Proposed use of funds: Funding will enable us to hire a professional Marketing and PR Specialist for six months to create a comprehensive Marketing Plan, in collaboration with the Museum’s Marketing and IDEA Committee members, Board members and staff.

The Santa Barbara Maritime Museum has a unique and essential impact on the City of Santa Barbara. Our exhibitions and offerings meld art and culture to dramatically interpret 13,000 years of human history, and the rich, historical significance of the Santa Barbara Channel in shaping our city. Our exhibitions celebrate this community’s art and artists; programming is transformed through local artistic involvement. Through temporary and permanent exhibitions, visitors gain new perspectives on Santa Barbara’s maritime impact locally and globally, and become fascinated by the Santa Barbara Channel’s significant role in shaping our city and its culture. Santa Barbara Maritime Museum works with numerous local artists to accomplish these endeavors, including Ernest H. Brooks II, Ralph Clevenger, Bob Evans, Hank Pitcher, Patti Jacquemain, Pamela Hill Enticknap, Richard Salas, Bill Dewey, Doug Klug and so many other artists whose talent and exposure benefits more than 40,000 visitors annually – providing meaningful and educational artistic experiences for children, students and adults of all ages.

Funding support for this project and the grant was provided by the City of Santa Barbara’s Organizational Development Grant Program.

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Since 2000, the Santa Barbara Maritime Museum has featured many artifacts and stories to share the history of the Santa Barbara Channel with more than 40,000 visitors annually and provides year-round experiential maritime history and marine science education for local youth. Featuring the impressive First-Order Fresnel Lighthouse Lens from Point Conception, SBMM’s exhibits include ARTHUR BEAUMONT: Art of the Sea, History of Oil in Santa Barbara Channel, the Honda Disaster, and Wives and Daughters: Keepers of the Light.

SBMM is located in the historic Santa Barbara Harbor at 113 Harbor Way, Suite 190, Santa Barbara, CA 93109. Visit sbmm.org or call (805) 962-8404 for details.